GuideApproved
Choosing your first export market
A framework to compare target markets on demand, competition, access and payment risk.
27 Sept 20266 minValid until 3 Oct 2027
Three markets, not thirty
Shortlist 3 candidate markets and compare them with the same criteria.
Criteria
Demand size, tariffs and standards, freight cost, secure payment methods and distribution network.
Suggested actions
- Compare three candidate markets with a scoring table
- List destination standards and permits
- Agree a secure payment method before the first shipment
Possible causes
- Choosing a market without demand data
- Ignoring destination standards and labelling rules
Required documents
- Product catalogue and technical specs
- Unit cost and monthly capacity
Warnings
- Review sanctions and banking restrictions with a specialist adviser
